Barnaba Sandro Fagioli is a digital leader with a proven track record of driving innovation across fashion, luxury, sports, and technology — now leveraging AI to push these industries even further.

A Parsons School of Design graduate, he has played a key role in shaping the digital landscape at Reebok EU, Palm Angels, Off-White, The Clear Cut, and BRIC, leading UX design and strategy, e-commerce development and maintenance, and creative digital transformation initiatives.

With expertise spanning marketing, UX/UI design, digital strategy, branding, AI-powered integration, and software development, Barnaba has contributed to generating over $100M in revenue and shaped 2,000+ new features and improvements across various platforms.