Barnaba Sandro Fagioli is a digital leader with a proven track record of driving innovation across fashion, luxury, sports, and technology.

A Parsons School of Design graduate, he has played a key role in shaping the digital landscape at Reebok EU, Palm Angels, Off-White, The Clear Cut, and BRIC, leading UX design and strategy, e-commerce development and maintenance, and creative digital transformation initiatives.

With expertise spanning marketing, UX/UI design, digital strategy, branding, AI integration, and software development, Barnaba has contributed to generating over $100M in revenue and shaped 2,000+ new features and improvements across various platforms.

UX/UI Strategy & Design

CHIEF DIGITAL OFFICER - Owner

UX/UI, Branding, Marketing

Business Strategic Lead

Creative Project

UX/UI, Branding, Marketing

Fashion Assistant

Creative Project

UX/UI, Branding, Marketing

WEB DESIGN & STRATEGY

We take a comprehensive approach to creative thinking, design, strategy, and UX/UI applications for developing all types of websites. Our expertise spans platforms like Shopify, Wix, WordPress, Squarespace, and more, ensuring seamless and high-performing digital experiences. Additionally, we specialize in technical design and project development for complex, fully custom-coded websites and software, delivering tailored solutions that meet the most demanding digital needs.

MARKETING & CONTENT STRATEGY

We take a comprehensive approach to the development of marketing and branding activations, crafting strategies tailored to each company's goals. Our expertise spans extensive digital marketing campaigns, paid social, and organic growth initiatives, ensuring impactful brand visibility and engagement across all channels. Additionally, we design creative assets that bring these strategies to life, delivering cohesive and visually compelling brand experiences.

BUSINESS STRATEGY & DEVELOPMENT

We take a comprehensive approach to business development, leveraging our vast knowledge in luxury, B2C, fashion, and both digital and physical businesses. From crafting tailored growth strategies to executing targeted campaigns, we ensure every initiative aligns with a company’s vision and objectives. Our expertise spans digital marketing, brand activations, and expansion strategies, driving impactful growth across diverse sectors. Additionally, we design innovative solutions that enhance brand presence and create seamless customer experiences.

Contact us.

barnabafagioli@gmail.com

Milan | New York City