Barnaba Sandro Fagioli is a digital product and experience lead working across fashion, sport, and culture. His work sits at the intersection of UX, product strategy, marketing, and brand storytelling, paired with a parallel practice in wine curation that brings a culturally attuned perspective to every project.
A graduate of Parsons School of Design, he has contributed to the digital growth of brands including Reebok EU, Palm Angels, Off-White, and The Clear Cut, while also working within the tennis space with Broken Rackets and Mason Tennis. His work spans UX strategy, e-commerce development, digital product leadership, and brand activations across industries.
His experience covers marketing, UX/UI design, digital strategy, branding, software development, and experiential activations. He has contributed to generating over $100M in revenue and led the delivery of more than 2,000 features and improvements across digital platforms.
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A.SHIMUS
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BROKEN RACKETS
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Reebok EU
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OFFWHITE
Expertise
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Creative thinking, design, strategy, and UX/UI applications are approached holistically and enhanced with AI-driven tools to build digital experiences that perform and inspire. Proficiency extends across platforms such as Shopify, Wix, WordPress, and Squarespace, delivering seamless and adaptable solutions for brands of all sizes. For advanced needs, custom coding and AI-powered development allow for tailored functionality and optimized user experiences. From complex websites to fully bespoke software, every digital product is developed to meet the highest standards of performance, clarity, and innovation.
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Marketing and brand activations are developed through a strategic and hands-on approach, spanning social content planning, campaign development, and event execution. From building content calendars and shaping brand narratives to producing real-world experiences, the focus is on creating cohesive moments that connect across digital and physical touchpoints. Each initiative is designed to drive visibility, engagement, and long-term brand value.
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Business development efforts integrate experience in luxury, B2C, fashion, and both digital and physical ventures, all strengthened by AI-enhanced insights. Growth strategy and campaign execution are guided by technology that clarifies patterns, accelerates decision-making, and maintains alignment with brand vision. Work spans digital marketing, brand activations, and expansion planning, producing innovative solutions that elevate brand presence and create seamless, measurable customer experiences.
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Wine curation is approached with the same strategic and creative rigor applied to digital and brand work. Specialization in natural and low-intervention wines supports thoughtful selection, storytelling, and merchandising across retail and experiential environments. Knowledge spans producer history, regional identity, and import trends, allowing for the creation of curated lists that reflect authenticity and cultural depth. Tastings, retail guidance, and event-driven wine programs are developed with an emphasis on approachability, education, and emotional connection.
Contact.
barnabafagioli@gmail.com
Milan | New York City