2024 - Key Takeaways on UX

Hi All!

It's been a fantastic week filled with research and reading, setting the stage for some exciting new posts. I’m thinking of diving into website analysis, so stay tuned!

Today, let’s talk about some crucial insights from my time at NGG, where I learned a lot about the latest digital practices shaping my UX journey. Here’s what you need to keep in mind for your website’s digital experience in 2024:

User frustration is a major reason visitors leave your website and don’t return. Studies show that 2 out of 5 visitors face frustrations. Key causes include:

- Javascript Errors: Issues with script execution.

- Slow Loading: Pages taking over 3 seconds to load.

- Rage Clicks: Rapid, repeated clicks.

- Multiple Interactions: Repeated clicks or touches on the same element.

- Low Activity: Lack of interaction on the page.

Frustration levels are high, with Javascript errors being significant culprits that digital teams must manage carefully.

CWV metrics are essential for maintaining a healthy website:

- Largest Contentful Paint (LCP): Measures loading speed. Aim for LCP to be under 2.5 seconds.

- Cumulative Layout Shift (CLS): Measures content stability. Aim for CLS to be less than 0.1.

- Interaction to Next Paint (INP): Measures responsiveness. Aim for INP to be under 200 milliseconds.

Remember, focusing on aesthetics is important, but not at the cost of performance. Simple and direct landing pages improve conversion rates and SEO.

Traffic has declined across many industries, with some seeing drops up to 60%. Key takeaways include:

- Mobile Traffic: Now dominates, requiring optimization across all devices.

- Paid Sources: Saw a 1.8% increase, highlighting the importance of targeted campaigns.

- Engagement: Despite traffic dips, engagement rose in sectors like Finance and Software.

- High Bounce Rates: Especially from paid channels, indicating a need for better-targeted landing pages.

Addressing user frustration and adhering to Core Web Vitals is pivotal for sustaining SEO and enhancing user experience in our evolving digital landscape. Be direct, simple, and genuine. Your users—and your conversion rates—will thank you.

Stay tuned for more insights and keep designing a better digital world!