REEBOK EU
UX UI Design
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E-Commerce Strategy
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Analysis
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Digital Product
UX UI Design • E-Commerce Strategy • Analysis • Digital Product
UX Strategy at RBK
Throughout my tenure at Reebok, I had a pivotal role in orchestrating the overarching digital strategy and design for the company's website. Enclosed herein is a short delineation of my strategic approach toward effectuating the successful implementation of over 1000 enhancements.
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Utilizing rigorous research and analysis, I explored user needs and competitive landscapes, adeptly pinpointing areas for improvement and optimizing opportunities.
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Informed by insights gleaned from prior research and analysis, I craft intricate wireframes and digital architectures tailored to seamlessly support the development team.
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Providing the requisite information to both the Product and Development teams, I meticulously steered project hierarchies and conducted thorough analyses of their outcomes.
Over 100O Improvements
As the leader of diverse projects focused on enhancing the commerce experience, I spearheaded initiatives spanning various aspects including homepage optimization, navigation refinement, product image presentation in Product Detail Pages (PDP), and search bar enhancements, as well as endeavors aimed at improving Customer Relationship Management (CRM), analytical tracking systems, SEO strategies, and internal tool development.
RBK Editorial World
As the primary orchestrator behind the inception of Reebok Editorials, I collaborated in curating content lists, contributed to the design phase of landing pages, and cohesively coordinated the release of 2023/2024 content on the Reebok website.
